If you have a business idea that you are looking to pitch, you’ll want to understand the local market and consumers in the area. This video demonstrates how to find consumer demand for products and services, consumer demographics, and competitors in a prospective business location, using SimplyAnaltics.
If you’re looking to open a new business, you’d be wise to research the industry trends in your desired location. This video demonstrates how to find competitors, startup market share, cessation rates, total sales, and more for industries in specific locations using Bizminer.
This video demonstrates how to use PrivCo to find companies that have received venture capital funding by location and by industry. You can use this data to find potential venture capital investment, or to find companies who might have jobs available.
S&P Stock Reports are a favorite of many business researchers when looking for concise, up-to-date analysis of a company. This video demonstrates how to find those reports, as well and other stock/equity reports, in Investext via the Mergent Online database.
MarketLine reports give a good introduction to a company, and can be especially useful for novice business researchers. The reports contain financial information, executive biographies, SWOT Analysis, and more. This video demonstrates how to find the reports in Investext, using the Mergent Online database.
This Business Research Brief quick video shows how to find entrepreneurship grants using a resource called the Foundation Directory. In this example, I am looking for grants awarded to colleges and universities in Ohio, pertaining to the area of entrepreneurship. Foundation Directory is a subscription database, so if you are not affiliated with Ohio University, … Continued
Simmons Oneview enables researchers to find demographic information for a huge variety of consumer products, brands, interests, and activities. This video demonstrates how to quickly create a crosstab using a custom demographic variable.
This video demonstrates how to find key industry, marketing, and consumer information for the Beauty & Personal Care industry, using essential resource such as Passport, WARC, Mintel, Business Source Complete, and Statista. Don’t limit your research to just one database; make sure you are casting a wide net in finding key information.
This video demonstrates how to find global lodging and travel industry reports and analysis using the Passport database from Euromonitor.
This video demonstrates how to find customers of a specific restaurant brand by location. You can use this data to better understand where you could feasibly open a new (or similar) restaurant based upon consumer demand. The video also demonstrates how to find the addresses of restaurant locations within the specific market region.
This video demonstrates how to use Simmons Oneview to gather an understanding of customers of specific restaurant brands. The data includes household income, race, ethnicity, education level, gender, and more. Simmons is an idea resource when trying to identify your target consumer of a particular product or brand.
I recently had a researcher looking to make a list of small companies with 7 or less years of operation, less than 75 employees, that are located in specific Ohio counties, that operate in specific industries. This video shows you how to find that information using Mergent Intellect.
Using the craft brew market as an example, this video demonstrates how to find key demographics of those who use a product or brand using Simmons OneView.
This video demonstrates how to quickly find the most-useful information in Mergent Online. In Mergent you can find historical company financial information, compare company competitors, understand buyer and supplier information, gather expert opinion via stock and equity reports, and much more.
SimplyMap enables you to gather local consumer market data. This video demonstrates how to find data in order to determine if a local market will support opening a new clothing retail establishment.
Understanding the demographics of consumers is key in knowing who will buy your product. This video demonstrates how to use Mediamark Reporter to understand consumers in the clothing and apparel retail industry sector.
Industry financial ratios and averages are especially useful when benchmarking your current company (or prospective company) against other companies in the same industry. This video demonstrates how to find industry financial profiles for the apparel industry in a local market, as well as find industry vitality, cessation rates, and more.
If you’re looking to open a business in a particular location, you’ll want to know who your nearby competitors are in the area. This video demonstrates how to screen for companies by location and industry, using SIC and NAICS codes, in Mergent Intellect. The same search strategy can also be used to identify potential customers … Continued
This video demonstrates how to find poverty data and economic statistics by county using a database called SimplyMap. This particular example shows how to find and download data, and create a map using the data, for female poverty level by county in the state of Ohio.
In this video, I demonstrate how to find information on what people like to do when they go on vacation, such as skiing, water sports, hiking, biking, etc. This video shows you how you can find this information, by location (city, state, county, or zip code) using the SimplyMap database.
If you’re researching the restaurant industry for any major market around the world, Passport it an excellent choice. This video demonstrates how to find market research reports, company profiles, expert analysis, industry trends, forecasts, and statistics in Passport.
If you need to understand the demographics of restaurant consumers, Mediamark Reporter is a great resource. This video demonstrates how to use Mediamark to find age, gender, income, educational attainment, family size, and much more, for restaurant customers.
If you are trying to open a natural food store or organic food store, you will want to research the demand for those products in your area, as well as identify competitors in your market. This video demonstrates how to find that information using SimplyMap.
If you are looking to open a company in a particular location, you will want to identify competitors, as well as nearby companies and peers, in your location. If you are opening a retail establishment, you’ll likely want to identify what other retail venues are nearby so that you can get a share of the … Continued
This video demonstrates how to find and use Mediamark Reporter survey data to understand the consumer demographics of the organic, healthy, and natural foods market.
This video shows you how to find population and housing unit density for each county in the United States using the decennial census data from the American Factfinder.
If you are researching an international automobile market, such as India, you will want to look at industry and market research reports. This video demonstrates how to find the Business Monitor International market research reports in Lexis Nexis.
Euromonitor’s Passport database provides some essential information for understanding an international automobile and car audio market, such as India. Data available includes passenger vehicle sales, total kilometers driven each year, new vehicle registrations by country, as well as market research reports. This video demonstrates how to find that information.
This video demonstrates how to use SimplyMap to get projections from Simmons Market Research about how many people in each state eat organic food. The data also shows what types of organic foods are eaten by state, and the video details how to compare states using the data. SimplyMap is a subscription database; if you … Continued
This video demonstrates how to compare shopping preferences, such as where consumer prefer to shop (and how often) across different cities or counties in the U.S. In this particular example, I am comparing cities in Ohio to look at shopping trends for who shops at Target, Walmart, and other discount department stores. The database shown, … Continued
This video demonstrates how to use Mediamark Reporter and Census information to determine if your town can support a Target store. Mediamark will give you a variety of demographic characteristics, including age, educational attainment, household income, family size, and much more. You can then compare these national trends with your local market using Census information. … Continued
If you want to open an outdoor sporting goods store, such as a hiking/camping store, a bike shop, or a fishing outfitter, you need to know where your potential customers live. This video demonstrate how to use SimplyMap to develop a location-based demand scenario.
Before you start a business, you need to make sure there are customers who will buy your product. You also need to identify any potential competitors in the local market. This video demonstrates how to understand the local demand for the outdoor sporting goods retail market, as well as locate established companies in the area.
) If you are researching the feasibility of opening a sporting good store, camping store, bike shop, or fishing store in a specific location, you will want to benchmark your potential company against other established companies in the area. You will also want to get a better understanding of the business environment and trends in … Continued
) If you want to open a new outdoor shop, you had better know your customers. This video demonstrates how to find detailed demographic profiles of outdoor product consumers and outdoor sports participants using the Mediamark MRI database.
If you are researching the fast food industry, you should definitely check out Passport, a database that contains international market research reports on the fast food market, as well as company profiles and statistics.
I have several students who are doing a feasibility analysis of opening a fitness center franchsise in Indianapolis, Indiana. In order to truly make a good decision about where to open their business, they will need to analyze consumer trends and the locations and names of potential competitors in Indianapolis. This video will show you … Continued
I have several students who are researching the personal fitness industry in order to determine the feasibility of opening a fitness center. In order to understand the demand for the service, they will need to look at demographic data for the personal fitness consumer market, and adapt that data down to the local market. This … Continued
I have several students who are doing a feasibility analysis of opening a fitness center franchise in Indianapolis, Indiana. In order to truly make a good decision about opening a business, they will need to analyze industry financial ratios, startup risk, and industry vitality in their specific location in Indianapolis. This video will show you … Continued
I have several students who are doing a feasibility analysis of opening a fitness center franchise in Indianapolis, Indiana. In order to truly make a good decision about opening a business, they will need to analyze consumer trends and demand in Indianapolis. This video will show you how to find local market information about the … Continued
In order to understand the global wine market, you need to have a substantial understanding of the companies in the industry. This video shows you how to find a list of wine companies around the world, and then compare their financials, revenues, profit margin, and income with Mergent Online.
If you are researching the wine industry in the USA or in an international market, Passport is a great place to start. It has company profiles, market research reports, statistics, and analysis covering the international wine markets.
Several OHIO business students are doing a feasability study for a specific healthcare service. This video shows how you can use SimplyMap to better understand the demographics and health needs of southeast Ohio.
Several OHIO business students are doing a feasability study for a specific healthcare service. This video shows how you can use Mediamark Reporter to better understand the demographics of those who use doctors and healthcare services.
If you are analyzing the automobile industry, you will want to look at several different resources to get a good understanding of the industry trends, outlook, and key issues. This video demonstrates how to find industry analysis information from sources such as Passport GMID, Standard & Poor’s NetAdvantage, Mergent Online, and Onesource.
If you are analyzing companies such as Ford and General Motors in the automobile industry, you will definitely want to look at what analysts are saying about the companies. This video demonstrates how to find Standard & Poor’s Stock Reports, Mergent Equity Reports, Onesource Analyst Reports, Zack’s Equity Reports, and Value Line reports for companies … Continued
This video demonstrates how to use the advanced search features of Business Source Complete to find scholarly research articles on how companies can use social media to increase their sales, revenues, or customer engagement. Business Source Complete is a very common database found at many public and academic libraries. If you are not a member … Continued
Note: Ohio University Libraries no longer subscribes to Research Insight. I left this video up to help others who may still have access. Ohio University student researchers can use Mergent Online to find similar ratio information. Faculty needing Compustat data should use WRDS, available via the College of Business. This video demonstrates how to compare … Continued
This video demonstrates how to find industry ratios and industry averages among company peers or competitors using Mergent Online.
This video demonstrates the top picks for researching the wired telecommunications industry in the U.S. Resources demonstrated include Plunkett Research Online, First Research, IbisWorld, Passport GMID, S&P NetAdvantage, Mergent Online, and Business Source Complete. The resources mentioned in this video are discussed in more detail on the Telecommunications Industry Guide.
This video demonstrates how to find some great demographic information for restaurant consumers in Mediamark Reporter.
This video demonstrates how to find industry financial ratios for the restaurant industry, as well how to use Bizminer to analyze the local competitive market.
If you are thinking of opening a restaurant, you will want to get a list of potential competitors in your area. This video shows you how in LexisNexis.
This video shows how to find market research reports for the restaurant and consumer food service markets in Passport GMID.
If you are looking to open a new restaurant, you can never have too much information about your local market. This video demonstrates how to find local restaurant market information such as dining frequency, business counts, consumer expenditure, food retail index, and more in SimplyMap.
Alden Library just launched a new website and you may be wondering “where’s InfoTree?”, “what’s this Articles Plus thing,” or “where can I find books or a specific journal title?”. This video highlights the powerful new search options that allow you to find information quickly.
I often get questions about how I make the videos on this site, so I put together a short instructional video on the process. This video shows the basics of making library instructional (or other educational) videos and screencasts. The video discusses the inexpensive equipment and software needed, and shows how to make a video … Continued
Live from the American Library Association 2012 Annual Conference, this video demonstrates how to find consumer debt, consumer finance, and credit information in Passport GMID.
If you are looking for historical equity pricing, economic series information (GDP, CPI, employment, etc), or other historical financial information, Datastream can be a great tool to use. This video shows you the basics of finding and downloading data in Datastream.
If you are researching the supply chain of an industry, including suppliers and buyers, you will definitely want to check out the Industrial Reports in Passport GMID. This video shows you how.
When comparing companies in the same industry, you’ll want to look at financial comparisons, equity (stock ) reports, and more. This video shows you how to find the essential information for the home improvement industry in Mergent Online.
When you are doing a PEST analysis, you will want to look at a variety of factors affecting the Political, Economic, Social, and Technological environment around your industry. This video demonstrates how to use Passport GMID to find risk, vulnerabilities, and more for the U.S. market. The information presented does not pertain to any particular … Continued
Factiva has a really nifty feature that allows you to trace the volume of stock being traded over the past quarter for an individual company. You can look at volume for a particular day, and then track the news on that given day, giving you a glimpse of the kinds of activities and events that … Continued
Ohio University business cluster students are working on a feasability study of opening a coffee/crepe/smoothie store in Athens, Ohio. This video demonstrates how to find relevant product consumption information in Athens, as well as other locations. While SimplyMap/Simmons does not contain information specifically on crepe or smoothie consumption, you can find good, relevant information if … Continued
If you are doing a feasability study for bringing a coffee shop or cafe to town, you might want to look at how well the industry is doing overall. Bizminer allows you to look at financial ratios and more for the industry, allowing you to benchmark your potential company against industry peers.
This video demonstrates how to use Mediamark Reporter to find consumer demographic information for people who purchase and consume coffee, pastries, and more.
This video demonstrates how to find market research reports and analysis for cafes and food kiosks using Passport GMID.
This video demonstrates how to find demographics of NASCAR fans using the Mediamark Reporter database. With this resource, you can find a lot of really useful information about the fan market, such as age, income level, home value, race, magazine readership, television viewership, and much more. You can also use this database to look for … Continued
If you are looking for financial information for nonprofit organizations, you’ll want to check out Charity Navigator and GuideStar.
If you are looking for investment information or analyzing a company, you will definitely want to look at stock reports. While SP may be the first choice that many go to when looking for stock reports, it helps to have a well-rounded view of your company. This video shows you how to find up to … Continued
If you are looking for a SWOT analysis to understand your company’s Strengths, Weaknesses, Opportunities, and Threats, one of the simplest resources to use is OneSource. This video demonstrates how to quickly find a SWOT analysis for most major companies.
If you’re looking to sell a product in an international market, it pays to have a good understanding of the international consumer market. Here is how to find consumer information for other countries using Consumer Lifestyle Reports in Passport GMID.
Several BA470 students are currently researching Under Armour, Adidas, and the sports apparel industry. This video highlights some key tools to use in their research. Note that while the examples use “Under Armour”, the same searches will also work with Adidas. The resources discussed in the video are linked below: OneSource Mintel Oxygen NetAdvantage … Continued
If you need to download economic series for a number of countries, you have quite a few resources to choose from. However, one of the quickest and easiest ways to download time series economic information for various countries is to use Passport GMID. This video demonstrates how to find the data that you need quickly … Continued
Got an interview coming up? Need to research some information about your potential employer? This video demonstrates how to find critical information quickly using Onesource to help you ace your interview and save you time. Click here to go to OneSource
This video demonstrates how to find market research reports, market share, brand share, company profiles, and more in Passport GMID.
This video demonstrates how to find SWOT analyses, peer analyses, company financials, industry reports, and company rations in OneSource.
This video demonstrates how to find historical company financials, create customized competitor data lists, find equity reports, and find industry overviews in Mergent Online.
This video demonstrates how to find company financials, peer comparisons, stock reports, and industry overviews for the computer hardware and computer peripherals industries.
This video demonstrates how to find demographic information about people who purchase popcorn. Using Mediamark Reporter, you can find such as information as income, gender, age, home value, media viewing habits, and more.
This video demonstrates how to find industry financial ratios, startup and failure rates, and more for the popcorn and popcorn supplies store industry.
This video demonstrates how to find popcorn consumption by city and county using the SimplyMap database. While the video uses “popcorn” as the example, SimplyMay can be used to research loads of other consumer products.
SBRNet is a great tool to use when researching a sports fan market, the sporting goods market, or to understand trends in sports participation. This video demonstrates how to find this information in the Sports Business Research Network (SBRNet) database. Filmed in front of Peden Stadium, home of the Ohio University Bobcats.
This video demonstrates how to find sports law journals on a variety of topics using the HeinOnline database. Connect to: HeinOnline My video is a touch out of date with a recent interface change, but the principles still work. Once you get to the database, Click Law Journal Library Next, click Browse by Subject Find … Continued
This video demonstrates how to use Standard Poor’s Research Insight to find historical beta and other ratios for specific companies.
This video demonstrates how to find the 177 U.S. industrial research reports in Passport GMID. When doing industry research, these reports compliment the reports from IbisWorld and Standard & Poor’s very well.
This video demonstrates how to find all sorts of business and economic information for Vietnam and gives an overview of how to find it in Pasport GMID. You can definitely use these search methods for other countries as well.
This video demonstrates how to find the percentage of people in a particular area who are interested (or not) in watching or attending professional sports. The database demonstrated is called SimplyMap. This video uses the NFL as an example but the same search can be performed for a variety of other variables.
If you need to find a list of the largest companies in your industry, LexisNexis allows you to create a list based on NAICS/SIC industry codes to find the information.
This video demonstrates how to use LexisNexis to find the largest companies in Ohio and sort them by sales. In the list of companies that you create, you can get number of employees, total sales, SIC and NAICS code, and more.
This video demonstrates how to find county-level statistics on the percentage of the population who have have participated in various tourist activities, such as going to museums or theme parks.
This video demonstrates how to create a ring study report and map for demographic and consumer variables in the SimplyMap database.
If you are researching how to do business in another country, you will want to analyze a country’s business environment and get an understanding of its risks and vulnerabilities. This video shows you how to find that information in Passport GMID.
If you are researching trends in a country’s tourism industry, Passport GMID is a great resource. This video shows you how to find market research reports and statistics for individual countries.
If you are doing an industry analysis, you will likely want to compare the financial information of the major companies in an industry. This video shows you how to quickly find industry financial information from S&P Industry Surveys in NetAdvantage.
If you are doing an industry or market analysis at the local level, you will want to check out the Local Market Industry reports in Bizminer. This video shows you how to search by keyword and drill down with NAICS codes in Bizminer to find the information you need.
If you are doing company research, you will want to benchmark and compare your company against its industry peers. This video demonstrates how to find company comparison information using the Compustat Excel Analytics in S&P’s NetAdvantage.