How to do market research for sports sponsorship deals

About So, you’ve landed a gig with a sports franshise or another company, and now you’re looking to find a company to work a sponsorship deal. ¬†As an example, let’s say the Ohio Bobcats are looking to have Applebees sponsor an event, team, or half-time show. In order to make the deal, you will need … Continued

Sports Marketing Plan Resources (SASM 3010)

The purpose of this guide is to help researchers find the best information possible to create a sports marketing plan. The students in Dr. Ridpath’s class are charged with developing a marketing plan in order to bring a new professional sports franchise to a new city. … Continued

How to find demographic information about NASCAR (and other sports) fans

This video demonstrates how to find demographics of NASCAR fans using the Mediamark Reporter database. With this resource, you can find a lot of really useful information about the fan market, such as age, income level, home value, race, magazine readership, television viewership, and much more. You can also use this database to look for … Continued

USA Today Sports Salaries Database

If you are looking for current or historical salaries of professional athletes and teams, the USA Today Sports Salaries Database has information for MLB, NFL, NBA, NHL, and MLS teams and players. … Continued

Outook for Sports Market (PWC)

In this report, Price Waterhouse Cooper analysts present their perspectives on challenges and opportunities facing the worldwide sports market, while also forecasting revenues for the market through 2013. … Continued

The Sporting Goods Market

Based on consumer survey data, The Sporting Goods Market is a statistical study of retail purchase of sporting goods and recreational equipment. … Continued


SPORTDiscus contains a good deal of publications that can assist the sports business researcher, many of which cannot be found in other article databases. If you’re doing sports business research, you should give it a look. … Continued

Sports Money (Forbes)

Sports Money from Forbes is a great place to look for current professional sports information, including sports salaries, sports values, operating income, revenues and other sports business information. … Continued