How to do market research for sports sponsorship deals

About So, you’ve landed a gig with a sports franshise or another company, and now you’re looking to find a company to work a sponsorship deal. ¬†As an example, let’s say the Ohio Bobcats are looking to have Applebees sponsor an event, team, or half-time show. In order to make the deal, you will need … Continued

Sports Marketing Plan Resources (SASM 3010)

The purpose of this guide is to help researchers find the best information possible to create a sports marketing plan. The students in Dr. Ridpath’s class are charged with developing a marketing plan in order to bring a new professional sports franchise to a new city. … Continued

Outook for Sports Market (PWC)

In this report, Price Waterhouse Cooper analysts present their perspectives on challenges and opportunities facing the worldwide sports market, while also forecasting revenues for the market through 2013. … Continued


SPORTDiscus contains a good deal of publications that can assist the sports business researcher, many of which cannot be found in other article databases. If you’re doing sports business research, you should give it a look. … Continued

Sports Money (Forbes)

Sports Money from Forbes is a great place to look for current professional sports information, including sports salaries, sports values, operating income, revenues and other sports business information. … Continued