If you have a business idea that you are looking to pitch, you’ll want to understand the local market and consumers in the area. This video demonstrates how to find consumer demand for products and services, consumer demographics, and competitors in a prospective business location, using SimplyAnaltics.
This video demonstrates how to find customers of a specific restaurant brand by location. You can use this data to better understand where you could feasibly open a new (or similar) restaurant based upon consumer demand. The video also demonstrates how to find the addresses of restaurant locations within the specific market region.
SimplyMap enables you to gather local consumer market data. This video demonstrates how to find data in order to determine if a local market will support opening a new clothing retail establishment.
This video demonstrates how to find poverty data and economic statistics by county using a database called SimplyMap. This particular example shows how to find and download data, and create a map using the data, for female poverty level by county in the state of Ohio.
In this video, I demonstrate how to find information on what people like to do when they go on vacation, such as skiing, water sports, hiking, biking, etc. This video shows you how you can find this information, by location (city, state, county, or zip code) using the SimplyMap database.
If you are trying to open a natural food store or organic food store, you will want to research the demand for those products in your area, as well as identify competitors in your market. This video demonstrates how to find that information using SimplyMap.
This video demonstrates how to use SimplyMap to get projections from Simmons Market Research about how many people in each state eat organic food. The data also shows what types of organic foods are eaten by state, and the video details how to compare states using the data. SimplyMap is a subscription database; if you … Continued
This video demonstrates how to compare shopping preferences, such as where consumer prefer to shop (and how often) across different cities or counties in the U.S. In this particular example, I am comparing cities in Ohio to look at shopping trends for who shops at Target, Walmart, and other discount department stores. The database shown, … Continued
If you want to open an outdoor sporting goods store, such as a hiking/camping store, a bike shop, or a fishing outfitter, you need to know where your potential customers live. This video demonstrate how to use SimplyMap to develop a location-based demand scenario.
Before you start a business, you need to make sure there are customers who will buy your product. You also need to identify any potential competitors in the local market. This video demonstrates how to understand the local demand for the outdoor sporting goods retail market, as well as locate established companies in the area.
I have several students who are doing a feasibility analysis of opening a fitness center franchsise in Indianapolis, Indiana. In order to truly make a good decision about where to open their business, they will need to analyze consumer trends and the locations and names of potential competitors in Indianapolis. This video will show you … Continued
I have several students who are doing a feasibility analysis of opening a fitness center franchise in Indianapolis, Indiana. In order to truly make a good decision about opening a business, they will need to analyze consumer trends and demand in Indianapolis. This video will show you how to find local market information about the … Continued
Several OHIO business students are doing a feasability study for a specific healthcare service. This video shows how you can use SimplyMap to better understand the demographics and health needs of southeast Ohio.
If you are looking to open a new restaurant, you can never have too much information about your local market. This video demonstrates how to find local restaurant market information such as dining frequency, business counts, consumer expenditure, food retail index, and more in SimplyMap.
Ohio University business cluster students are working on a feasability study of opening a coffee/crepe/smoothie store in Athens, Ohio. This video demonstrates how to find relevant product consumption information in Athens, as well as other locations. While SimplyMap/Simmons does not contain information specifically on crepe or smoothie consumption, you can find good, relevant information if … Continued