If you’re starting a new business, you will want to understand who your ideal customer will be. You can use Simmons data to understand consumer demographics for customers of specific products or brands, or for those who engage in a particular activity.
Tag: Simmons OneView
Simmons Oneview enables researchers to find demographic information for a huge variety of consumer products, brands, interests, and activities. This video demonstrates how to quickly create a crosstab using a custom demographic variable.
This video demonstrates how to use Simmons Oneview to gather an understanding of customers of specific restaurant brands. The data includes household income, race, ethnicity, education level, gender, and more. Simmons is an idea resource when trying to identify your target consumer of a particular product or brand.
Using the craft brew market as an example, this video demonstrates how to find key demographics of those who use a product or brand using Simmons OneView.