Cabletelevision Advertising Bureau

The The CableTelevision Advertising Bureau (CAB) is ‘dedicated to providing advertisers and agencies with the most current, complete and actionable Cable television media insights at the national, DMA and local levels.’ Connect to: ¬†Cabletelevision Advertising Bureau Format: ¬†Free website The Cabletelevision Advertising Bureau publishes 5-page profiles for each of the major cable television networks Each … Continued

Finding Marketing Case Studies with WARC

If you’re charged with doing a marketing campaign, it pays to do a little research to see what other companies have tried. This video demonstrates how to find marketing case studies in the World Advertising Research Center database.


Passport GMID offers comprehensive coverage of international consumer markets, consumer lifestyles in other countries, economic statistics, demographic forecasting, and more. … Continued

World Advertising Research Center (WARC)

World Advertising Research Center (WARC)

The database contains over 25,000 articles, case studies, research reports and summaries covering all areas of marketing communications drawn from more than 30 leading content sources worldwide. … Continued

Connect to Mintel Oxygen

Mintel Oxygen

Mintel Oxygen is a great place to look for comprehensive market research reports and consumer demographics for U.S. and some European markets. … Continued