The The CableTelevision Advertising Bureau (CAB) is ‘dedicated to providing advertisers and agencies with the most current, complete and actionable Cable television media insights at the national, DMA and local levels.’ Connect to: Cabletelevision Advertising Bureau Format: Free website The Cabletelevision Advertising Bureau publishes 5-page profiles for each of the major cable television networks Each … Continued
If you’re charged with doing a marketing campaign, it pays to do a little research to see what other companies have tried. This video demonstrates how to find marketing case studies in the World Advertising Research Center database.
The WARC.com database contains over 25,000 articles, case studies, research reports and summaries covering all areas of marketing communications drawn from more than 30 leading content sources worldwide. … Continued