SRDS (Standard Rate & Data Service) contains media profiles for various media categories and is an excellent marketing resource to understand media trends in specific DMAs. It is also a fantastic resource if you are trying to figure out where you should spend your advertising dollars in a particular market.
- Connect to: SRDS
- Format: Subscription Database
- Access Info: Ohio University Athens Campus Only
- Data includes Digital Media, Consumer Magazines, Business Publications, Direct Marketing, Newspapers, Radio, and TV & Cable as well as International Consumer Magazines, Newspapers, and Business Publications.
- Profiles include audience demographics, circulation statistics, distribution areas, advertising rates and contact information.