Sports Marketing Plan Resources (SASM 3010)

Go Reds!


The purpose of this guide is to help researchers find the best information possible to create a sports marketing plan.  The students in Dr. Ridpath’s SASM 3010 class are charged with developing a marketing plan in order to bring a new professional sports franchise to a new city.

General Industry Information

There resources listed here provide general information for the overall sports industry.



  • Use IbisWorld to search for “sports franchises” to get a general overview of the industry in the U.S.

First Research

  • First Research provides quick and easy to understand industry analyses. Search for “professional sports” to find a very useful report.

Plunkett Research Online

  • Plunkett Research Online has an extensive area for Market Trends and Statistics in the Sports Industry research center.



  • Statista is a great place to look for a variety of sports statistics, covering revenues, attendance, participation, expenses, and more.

Sport Marketing from RKMA

  • Sport Marketing offers 320 pages of annually-updated sports market research trends, statistics, revenues, and more.


Consumer & Demographic Information


Mintel Oxygen

  • Mintel Oxygen has some excellent market research reports that cover the sports industry, such as “Marketing to Sports Fans.”

Passport GMID

  • Passport GMID has some useful information in a report called “Sporting and Recreational Services in the U.S.”  You can find this report by searching for the title in the GMID search box.

Mediamark Reporter


Local Market Analysis


American Factfinder

  • American Factifinder is a great resource for general demographic information including economic and social characteristics of particular city, state, or county.

Census QuickFacts

  • Census QuickFacts provides easy access to some of the most-used economic and social statistics.

LexisNexis Academic

  • LexisNexis Academic can be used to find newspaper articles from local papers about sports industry issues.



  • SRDS is a great resource to analyze the local media in a market.
  • This can be a great resource to gathering information about where to advertise in a particular market.

Related Topics: sports administration, sports business, Class Guides, Sports Business Resources