Outook for Sports Market (PWC)

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In this report, Price Waterhouse Cooper analysts present their perspectives on challenges and opportunities facing the worldwide sports market, while also forecasting revenues for the market through 2013.

In the 30-page report, PWC focuses on four key market components:

  • Sponsorship – smaller brands face an uphill battle
  • Gate revenues – striking the right balance between price and attendance
  • Media rights – facing up to a multi-platform world
  • Merchandising – shifts in consumer confidence are exposed

Related Topics: sports administration, sports business, Sports Business Resources