Mintel Oxygen is a great place to look for comprehensive market research reports and consumer demographics for U.S. and some European markets.
- Connect to: Mintel Oxygen
- Access Info: Athens Campus Only
- Note: In order to download or export data from Mintel, you must create a Mintel Profile.
- Contains market research reports covering US and some International marketplaces. Each report combines data & analysis of the competitive landscape, market-share analysis and consumer profiles. Complex demographic issues are broken into easy-to-understand sections, explaining consumer behavior and demonstrating the structure of the market.