IBISWorld Industry Market Research

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Note: Many business students have a tendency to overuse IbisWorld in their papers and projects.  IbisWorld is a great place to get started, but I can guarantee that students who depend too much on the reports without consulting numerous other sources will not do as well on their projects.  You need to consult multiple resources to have a well-rounded view of your industry.


IBISWorld contains in-depth, regularly updated industry reports for over 700 United States NAICS-classified industries. Each report averages 25-30 pages in length, and contains the following information:

  • Key Statistics
  • Segmentation
  • Market Characteristics
  • Industry Conditions
  • Key Factors
  • Key Competitors
  • Industry Performance
  • Outlook

Note: Ohio University Libraries only subscribes to the Industry Market Research and Company Research Components. All other components of the database are not included in the library’s subscription.

Related Topics: ibisworld, Databases, Industry Information Resources, Industry Research Databases