How to find demographic information about NASCAR (and other sports) fans

This video demonstrates how to find demographics of NASCAR fans using the Mediamark Reporter database. With this resource, you can find a lot of really useful information about the fan market, such as age, income level, home value, race, magazine readership, television viewership, and much more. You can also use this database to look for information about other sports markets as well.

Related Topics: demographics, Mediamark Reporter, sports business, Videos