Guide to researching the Movie & Video Production Industry

Guide to researching the movie production industry
Guide to researching the movie production industry


The purpose of this guide is to point business researchers to some key resources when researching the Movie & Video Production Industry.  While not entirely comprehensive, this guide does list several of the key and highly recommended resources when analyzing the industry and researching the companies in the industry.  I’ve listed the databases and resources below, with recommendations on how to find the best information in the quickest fashion.  Also, bear in mind that you might need to try multiple search terms beyond just Movie & Video Production, such as film industry, motion pictures, and cinema.

Plunkett Research

  • Plunkett Research has a section for Entertainment & Media, where you can find Market Research and Statistics for the overall  market.  This would be a good resource to look at to get a general overview and basic understanding of the industry.


  • IbisWorld is a good place to get started for a good overview of the industry as it has a few different reports about movie production and distribution.   IbisWorld also has under the Business Environment section a number of economic reports that could be very useful.

First Research

  • First Research provides industry profiles on over 600 industry segments covering the competitive landscape, products, operations, technology finance, regulation, and more.
  • Simply search for “video production” to get some excellent reports.

Passport GMID

  • Passport GMID has an excellent report titled “Movie Theaters in the U.S.” that addresses industry growth, competitive environment, buyers, suppliers, bargaining power, and more.  While not specifically about the Video Production Industry, it is does provide very relevant analysis.
  • You can also use Passport to find statistics for things such as “annual cinema visits per capita” for over 50 countries in the world.
  • Also be sure to check out the Technology, Communications, and Media section under the  “Countries and Consumers” tab.
  • Passport GMID also offers essential macroeconomic information that can be really useful in performing a PEST analysis.  This video shows you how to find information from GMID that addresses the broad Political, Economic, Social, and Technological trends affecting industries.  This video shows you how to find information from Passport GMID for your PEST analysis.

Mintel Oxygen

  • Mintel Oxygen is an excellent source for market research reports pertaining to this industry.  As an example, a search for “movie” or “video” yields several relevant reports.



  • OneSource is another fantastic resource for company and industry information.
  • It has company news,  financials, SWOT analyses, ratio comparisons, peer analysis, stock reports and more.
  • To find information on the Movie Production Industry, simply search for the industry, or NAICS Code in the search box.
  • For company info, simply search for your company.

S&P Net Advantage

  • S&P NetAdvantage  is a key tool to use when researching this industry.
  • S&P NetAdvantage has an industry report for “Movies and Home Entertainment” which gives essential analysis of the industry.
  • The industry reports can be very useful in performing a PEST analysis, particularly when addressing the “economic” area.   To find these reports, click on the Industry Tab in NetAvantage, then select the industry in the drop-down menu.  Be sure to look for the “downloadable company data” link on the left side of the page as well.
  • It has stock reports and company financials for major companies.
  • The Compustat Excel Analytics are great when analyzing companies.  This video shows you how to find them.

Mergent Online

Business Source Complete

Business Source Complete has a lot of useful information that can take your research to the next level. I have listed it  here last not because it is the least important, but because I would use articles and reports from Business Source Complete to fill in the gaps of your research.  You will find Industry Profiles (search for motion picture industry), and Trade Publications that can enhance the broad coverage of other industry reports.


LexisNexis Academic

  • LexisNexis is a great source for company or industry news, company profiles, legal cases, financials, family trees, accounting publications, law journals, and more.
  • This is an especially good resource when looking for legal issues facing companies in the industry.

 SEC Filings

The 10-k (annual SEC filings) for individual companies contain financial information for companies, as well as textual descriptions of business strategies, risk factors, competition, and more.  Look in Part 1, Item 1 and Item 1A for this information in a company’s 10-K report.  As an example, take a look at the 10-K for Disney and look at the Business and Risk Factors sections.  You will notice that Disney uses some of the same language found in reports like IBISWorld and others.  You might also look at similar 10-K’s for other companies in the industry.




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