Like a post-game press conference with a coach talking about the successes and failures of his team, public companies also discuss their successes, earnings, initiatives, and failures with analysts. These quarterly earnings conference calls are recorded as print transcripts, and can be found in Nexis Uni (formerly Lexis-Nexis Academic).
If you’re starting a new business, you will want to understand who your ideal customer will be. You can use Simmons data to understand consumer demographics for customers of specific products or brands, or for those who engage in a particular activity.
If you have a business idea that you are looking to pitch, you’ll want to understand the local market and consumers in the area. This video demonstrates how to find consumer demand for products and services, consumer demographics, and competitors in a prospective business location, using SimplyAnaltics.
If you’re looking to open a new business, you’d be wise to research the industry trends in your desired location. This video demonstrates how to find competitors, startup market share, cessation rates, total sales, and more for industries in specific locations using Bizminer.
This video demonstrates how to use PrivCo to find companies that have received venture capital funding by location and by industry. You can use this data to find potential venture capital investment, or to find companies who might have jobs available.
S&P Stock Reports are a favorite of many business researchers when looking for concise, up-to-date analysis of a company. This video demonstrates how to find those reports, as well and other stock/equity reports, in Investext via the Mergent Online database.
MarketLine reports give a good introduction to a company, and can be especially useful for novice business researchers. The reports contain financial information, executive biographies, SWOT Analysis, and more. This video demonstrates how to find the reports in Investext, using the Mergent Online database.
This Business Research Brief quick video shows how to find entrepreneurship grants using a resource called the Foundation Directory. In this example, I am looking for grants awarded to colleges and universities in Ohio, pertaining to the area of entrepreneurship. Foundation Directory is a subscription database, so if you are not affiliated with Ohio University, … Continued
Simmons Oneview enables researchers to find demographic information for a huge variety of consumer products, brands, interests, and activities. This video demonstrates how to quickly create a crosstab using a custom demographic variable.
This video demonstrates how to find key industry, marketing, and consumer information for the Beauty & Personal Care industry, using essential resource such as Passport, WARC, Mintel, Business Source Complete, and Statista. Don’t limit your research to just one database; make sure you are casting a wide net in finding key information.
This video demonstrates how to find global lodging and travel industry reports and analysis using the Passport database from Euromonitor.
This video demonstrates how to find customers of a specific restaurant brand by location. You can use this data to better understand where you could feasibly open a new (or similar) restaurant based upon consumer demand. The video also demonstrates how to find the addresses of restaurant locations within the specific market region.
This video demonstrates how to use Simmons Oneview to gather an understanding of customers of specific restaurant brands. The data includes household income, race, ethnicity, education level, gender, and more. Simmons is an idea resource when trying to identify your target consumer of a particular product or brand.
I recently had a researcher looking to make a list of small companies with 7 or less years of operation, less than 75 employees, that are located in specific Ohio counties, that operate in specific industries. This video shows you how to find that information using Mergent Intellect.
Using the craft brew market as an example, this video demonstrates how to find key demographics of those who use a product or brand using Simmons OneView.