Mediamark Reporter
This database contains demographic information about users of specific consumer products including: what they use, income and educational level, what types of media they use, and more. … Continued
Category: General
Attend the Ohio Business of Games Summit
Announcement from the Summit website: “The Ohio University Business of Games Summit is a confluence of students, educators, entrepreneurs, technologists, and industry participants who are actively involved or want to know more about the business of digital games and e-sports. The summit, unlike many other industry conferences, focuses on the business of games, not just … Continued
Pitch your idea at the Expo Pitch!
The Expo Pitch is a venue where students have either 3 or 8 minutes to pitch their business, product, or entrepreneurial idea. All currently enrolled Ohio University Students are welcome to participate in the EXPO Pitch Competition, even if they are not already presenting at the Student EXPO. This year, the pitch competition will include two … Continued
How to read a Mediamark Reporter report
If you have never used Mediamark Reporter, the reports can be difficult to read. In this example, we will be looking at one line in the report about people who watch NASCAR on television on a regular basis. Percent Across In this example start with number 1 and the green box, and end at … Continued
How to find case studies for a business topic
The easiest way to find case studies in our library’s subscription resources is to use Business Source Complete. Simply enter your keyword terms in Business Source Complete, and then limit to “Case Study” in the “Document Type” field, as shown in the image below.
Standard & Poor’s NetAdvantage
Provides online access to a variety of company, industry, and country reports, including Standard and Poor’s Stock Reports, EDGAR filings, Standard and Poor’s Industry Surveys, and much more. … Continued
Standard and Poor’s Industry Surveys
S&P Industry Surveys offer 30-50 page snapshots of over 50 U.S. industries, covering peer companies, industry trends, analysis, and much more. … Continued
An awesome message from an alum this morning
Yesterday I posted a video that I made for business students. I also tweeted about it, then our library picked it up on Twitter, which was then picked up by the Ohio University Twitter account. This morning, when I opened my instant messaging client, this is what I received: Very, very cool. To the alum, … Continued
Chad’s Top 10 Things for BA 100 Students
I’m talking to the BA 100 classes this week. I’ll be giving an overview of some of the library resources and services. The powerpoint below is my outline for the sessions. Chad’s Top 10 for BA 100
Business Blog reviewed by library school student
I love it when library school students stop by and chat. They usually reach me via the chat widget on this blog or via the chat widget on the Biz Wiki. The students usually have a few questions about using Web 2.0 tools such as blogs, wikis, or screencasts. Occasionally students will blog an analysis … Continued
The would-be entrepreneur’s handbook
The would-be entrepreneur’s handbook from Money Magazine. Are you looking to start your own business? Do you have what it takes? This step-by-step checklist might help you get started.
The Importance of Being Persistent
I was trying to help a student this afternoon with locating financial information for a private company located in the United Kingdom. As a general rule, it can be incredibly difficult to find financial information for private, foreign companies. In this case, we were looking for a pharmaceutical company located in the United Kingdom. In … Continued
Thanks For A Great Year
To the faculty and students of the College of Business: As another quarter draws to a close, I wanted to take a moment to thank each of you for a wonderful year. I have received several very nice emails from individuals, and I wanted to thank you all collectively. This year was definitely a challenge … Continued