If you’re starting a new business, you will want to understand who your ideal customer will be. You can use Simmons data to understand consumer demographics for customers of specific products or brands, or for those who engage in a particular activity.
If you have a business idea that you are looking to pitch, you’ll want to understand the local market and consumers in the area. This video demonstrates how to find consumer demand for products and services, consumer demographics, and competitors in a prospective business location, using SimplyAnaltics.
If you’re looking to open a new business, you’d be wise to research the industry trends in your desired location. This video demonstrates how to find competitors, startup market share, cessation rates, total sales, and more for industries in specific locations using Bizminer.
About So you fashion yourself an entrepreneur and would like start a new business. Before you go to the bank to get your loan, you’ll want to thoroughly research the industry, your potential competitors, your potential customers, as well as your local market. When doing your research, you’ll want to make sure you have answers … Continued
About My friends in the Business Cluster are working on a research project that addresses the video game development and publishing industry. The resources found on this page should provide them with an excellent start to finding good information for the industry. Note that business resources can be a bit challenging to cite in APA … Continued
This video demonstrates how to use PrivCo to find companies that have received venture capital funding by location and by industry. You can use this data to find potential venture capital investment, or to find companies who might have jobs available.
S&P Stock Reports are a favorite of many business researchers when looking for concise, up-to-date analysis of a company. This video demonstrates how to find those reports, as well and other stock/equity reports, in Investext via the Mergent Online database.
MarketLine reports give a good introduction to a company, and can be especially useful for novice business researchers. The reports contain financial information, executive biographies, SWOT Analysis, and more. This video demonstrates how to find the reports in Investext, using the Mergent Online database.
Announcement from the Summit website: “The Ohio University Business of Games Summit is a confluence of students, educators, entrepreneurs, technologists, and industry participants who are actively involved or want to know more about the business of digital games and e-sports. The summit, unlike many other industry conferences, focuses on the business of games, not just … Continued
This Business Research Brief quick video shows how to find entrepreneurship grants using a resource called the Foundation Directory. In this example, I am looking for grants awarded to colleges and universities in Ohio, pertaining to the area of entrepreneurship. Foundation Directory is a subscription database, so if you are not affiliated with Ohio University, … Continued
Simmons Oneview enables researchers to find demographic information for a huge variety of consumer products, brands, interests, and activities. This video demonstrates how to quickly create a crosstab using a custom demographic variable.
This video demonstrates how to find key industry, marketing, and consumer information for the Beauty & Personal Care industry, using essential resource such as Passport, WARC, Mintel, Business Source Complete, and Statista. Don’t limit your research to just one database; make sure you are casting a wide net in finding key information.
My friends in the Summer Business Cluster are working on a research project that addresses the beauty and personal care industry. The resources found on this page should provide them with an excellent start to finding good information for the industry. … Continued
The Expo Pitch is a venue where students have either 3 or 8 minutes to pitch their business, product, or entrepreneurial idea. All currently enrolled Ohio University Students are welcome to participate in the EXPO Pitch Competition, even if they are not already presenting at the Student EXPO. This year, the pitch competition will include two … Continued