selfie in Gran Ranchero restaurant

Guide to researching consumer foodservice and restaurant business opportunities

About My friends in the Ohio University Business Cluster are working to create a business concept in the foodservice or restaurant  industry, and assess the feasibility of the concept.  The guide points business researchers to some key resources when researching information about their industry, target customers, competitors,  and the local market. I have listed the databases and … Continued

How to find restaurant customers by brand and location in SimplyMap

This video demonstrates how to find customers of a specific restaurant brand by location. You can use this data to better understand where you could feasibly open a new (or similar) restaurant based upon consumer demand. The video also demonstrates how to find the addresses of restaurant locations within the specific market region.

Understanding Demographics of Restaurant Consumers with Simmons Oneview

This video demonstrates how to use Simmons Oneview to gather an understanding of customers of specific restaurant brands. The data includes household income, race, ethnicity, education level, gender, and more. Simmons is an idea resource when trying to identify your target consumer of a particular product or brand.

Guide to researching the quick service restaurant industry

About The purpose of this guide is to point business researchers to some key resources when researching the quick service restaurant industry. This guide contains several of the key and highly recommended resources when analyzing the industry and researching the companies in the industry. I’ve listed the databases and resources below, with recommendations on how to … Continued

The Athens Dairy Barn

Tips for conducting market research about art consumers

I have a class of students who are working on a marketing plan for one of the local non-profit art establishments in Athens.  The resources on this post should help them get started to better understand the art consumer and effectively conduct some market and industry research. Research Databases Below are a few essential databases … Continued

Screenshot of Simmons OneView

Simmons Oneview

Contains demographic information about users of specific consumer products including: what they use, income and educational level, what types of media they use, and more. … Continued

Guide to researching the nonalcoholic beverage industry

About The purpose of this guide is to point business researchers to some key resources when researching the nonalcoholic beverage industry. This guide contains several of the key and highly recommended resources when analyzing the industry and researching the companies in the industry. I’ve listed the databases and resources below, with recommendations on how to … Continued

Volleyball game in action

Guide to researching issues in sport history

Students in the “History of Sport” class are working on an analytical video that covers an issue, event, or theme in the history of sport.  The topics include: Racism in sport Gender inequality in sport Religion in sport Political influences in sport Sexuality in sport Gambling in sport Violence in sport Drug use in sport … Continued

Guide to researching the toy manufacturing industry

About The purpose of this guide is to point business researchers to some key resources when researching the toy manufacturing industry. This guide contains several of the key and highly recommended resources when analyzing the industry and researching the companies in the industry. I’ve listed the databases and resources below, with recommendations on how to … Continued

Find essential company information quickly in Mergent Online

This video demonstrates how to quickly find the most-useful information in Mergent Online. In Mergent you can find historical company financial information, compare company competitors, understand buyer and supplier information, gather expert opinion via stock and equity reports, and much more.

PrivCo

PrivCo is a source for business and financial research on non-publicly traded corporations, including family-owned, private equity-owned, venture-backed and international unlisted companies. It has profiles for over 850,000 firms, 20,000 investors and 100,000 private market deals … Continued