This guide will help you research and explore a new fashion business concept. Below you will find industry and market research databases that discuss trends, customer demands, target market (demographics and psycho-graphics), competitor and industry benchmarking, and more. Understand the overall industry Understand current and future trends Identify competitors, similar companies, and aspirant peers Understand … Continued
Author: Chad Boeninger
It’s easy to get overwhelmed when researching international markets for consumer product categories. Passport’s data dashboards make it easy to gather a quick understanding of how a consumer product category is performing around the globe. You can then dive deeper into more in-depth analysis and industry reports for the region.
Companies won’t necessarily declare outright “these are all of our strategies” to the whole world, as that is not in their best interest if they wish to stay ahead of the competition. However, if a company buys another company, this might give you an idea of the direction they are heading. You can use … Continued
This guide will help you research the women’s clothing retail industry ( which includes active wear, athleisure, underwear, lingerie, leisure wear, etc.) and the fashion accessories industry (jewelry, handbags, etc. ). My specialty apparel retail industry guide might be useful as well. Table of Contents Understand the industry Get to know the consumer Identify … Continued
D&B Hoovers is an excellent “one stop” database for company profiles, industry and market research reports, SWOT analyses, analyst reports, and more. Connect to: D&B Hoovers(note that this link will take you to a page where you must select D&B Hoover’s from a list) Note: D&B Hoovers only allows 50 users on the site at the … Continued
Key Business Ratios provides access to competitive benchmarking data, featuring 14 key business and financial ratios for public and private companies in 800 lines of business. Contains industry balance sheet and income statement information along with financial ratios organized by SIC codes. … Continued
This guide shows the best places to look for consumer demographics and demand, market research and industry reports, for the specialty apparel retail industry. Use the resources to understand local retail demand in an area and understand competitors in the industry. … Continued
Occasionally I have had questions from people researching the disposable income or purchasing power of high school students. This kind of information is typically hard to find, as most of the sources that I know of that track spending and income start at the age of 18. However, a quick search in Mintel Oxygen yields … Continued
About So you fashion yourself an entrepreneur and would like start a new business. Before you go to the bank to get your loan, you’ll want to thoroughly research the industry, your potential competitors, your potential customers, as well as your local market. When doing your research, you’ll want to make sure you have answers … Continued
About My friends in the Business Cluster are working on a research project that addresses the amusement park industry. The resources found on this page should provide them with an excellent start to finding good information for the industry. Note that business resources can be a bit challenging to cite in APA format, so take … Continued
About The purpose of this guide is to point business researchers to some key resources when researching the wine industry. While not entirely comprehensive, this guide does list several of the key and highly recommended resources when analyzing the industry and researching the companies in the industry. I’ve listed the databases and resources below, with … Continued
Like a post-game press conference with a coach talking about the successes and failures of his team, public companies also discuss their successes, earnings, initiatives, and failures with analysts. These quarterly earnings conference calls are recorded as print transcripts, and can be found in Nexis Uni (formerly Lexis-Nexis Academic).
My friends in the Business Cluster are working on a research project that requires them to research the radio industry and some key companies within the industry. The resources found on this page should provide them with an excellent start to finding good information for the project. Note that business resources can be a bit … Continued
If you’re starting a new business, you will want to understand who your ideal customer will be. You can use Simmons data to understand consumer demographics for customers of specific products or brands, or for those who engage in a particular activity.
If you have a business idea that you are looking to pitch, you’ll want to understand the local market and consumers in the area. This video demonstrates how to find consumer demand for products and services, consumer demographics, and competitors in a prospective business location, using SimplyAnaltics.