If you have a business idea that you are looking to pitch, you’ll want to understand the local market and consumers in the area. This video demonstrates how to find consumer demand for products and services, consumer demographics, and competitors in a prospective business location, using SimplyAnaltics.
About So you fashion yourself an entrepreneur and would like start a new business. Before you go to the bank to get your loan, you’ll want to thoroughly research the industry, your potential competitors, your potential customers, as well as your local market. When doing your research, you’ll want to make sure you have answers … Continued
About My friends in the Business Cluster are working on a research project that addresses the video game development and publishing industry. The resources found on this page should provide them with an excellent start to finding good information for the industry. Note that business resources can be a bit challenging to cite in APA … Continued
MarketLine reports give a good introduction to a company, and can be especially useful for novice business researchers. The reports contain financial information, executive biographies, SWOT Analysis, and more. This video demonstrates how to find the reports in Investext, using the Mergent Online database.
Announcement from the Summit website: “The Ohio University Business of Games Summit is a confluence of students, educators, entrepreneurs, technologists, and industry participants who are actively involved or want to know more about the business of digital games and e-sports. The summit, unlike many other industry conferences, focuses on the business of games, not just … Continued
This Business Research Brief quick video shows how to find entrepreneurship grants using a resource called the Foundation Directory. In this example, I am looking for grants awarded to colleges and universities in Ohio, pertaining to the area of entrepreneurship. Foundation Directory is a subscription database, so if you are not affiliated with Ohio University, … Continued
This video demonstrates how to find key industry, marketing, and consumer information for the Beauty & Personal Care industry, using essential resource such as Passport, WARC, Mintel, Business Source Complete, and Statista. Don’t limit your research to just one database; make sure you are casting a wide net in finding key information.