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A screenshot of SportBusiness

SportBusiness  “is the most trusted global intelligence service, providing unique news, analysis, data, consulting and events which deliver competitive advantage to executives in the business of sport.” Connect to: SportBusiness Access Info: Athens Campus Only Our Subscription to SportBusiness contains three different modules: SportBusiness Professsional —  provides in-depth case studies, reports, interviews, and more in … Continued

Fashion ideas to business concept: How to research market conditions, trends, demand, and competition for a new business

A screenshot of the WGSN fashion database website.

This guide will help you research and explore a new fashion business concept.  Below you will find industry and market research databases that discuss trends,  customer demands, target market (demographics and psycho-graphics), competitor and industry benchmarking, and more. Understand the overall industry Understand current and future trends Identify competitors, similar companies, and aspirant peers Understand … Continued

How to use Passport’s visual data dashboard to understand international consumer markets

It’s easy to get overwhelmed when researching international markets for consumer product categories. Passport’s data dashboards make it easy to gather a quick understanding of how a consumer product category is performing around the globe. You can then dive deeper into more in-depth analysis and industry reports for the region.

How to find company strategy information within Mergers & Acquisition data in Nexis Uni

 Companies won’t necessarily declare outright “these are all of our strategies” to the whole world, as that is not in their best interest if they wish to stay ahead of the competition. However, if a company buys another company, this might give you an idea of the direction they are heading. You can use … Continued

How to research the women’s clothing and accessories retail industry

This guide will help you research the women’s clothing retail industry ( which includes active wear, athleisure, underwear, lingerie, leisure wear, etc.)  and the fashion accessories industry (jewelry, handbags, etc. ).    My specialty apparel retail industry guide might be useful as well. Table of Contents Understand the industry Get to know the consumer Identify … Continued

D&B Hoovers

a screenshot of the D&B Hoover's site

D&B Hoovers is an excellent  “one stop” database for company profiles, industry and market research reports, SWOT analyses, analyst reports, and more. Connect to: D&B Hoovers(note that this link will take you to a page where you must select D&B Hoover’s from a list) Note:  D&B Hoovers only allows 50 users on the site at the … Continued

Key Business Ratios

A picture of the Key Business Ratios database home page.

Key Business Ratios provides access to competitive benchmarking data, featuring 14 key business  and financial ratios for public and private companies in 800 lines of business. Contains industry balance sheet and income statement information along with financial ratios organized by SIC codes. … Continued

Guide to researching the specialty apparel retail industry and local market opportunities

Picture of man selling ties

This guide shows the best places to look for consumer demographics and demand, market research and industry reports, for the specialty apparel retail industry. Use the resources to understand local retail demand in an area and understand competitors in the industry. … Continued

Where can I find purchasing power of high school students and consumers?

Occasionally I have had questions from   people researching the disposable income or purchasing power of high school students.  This kind of information is typically hard to find, as most of the sources that I know of that track spending and income start at the age of 18.  However, a quick search in Mintel Oxygen yields … Continued

How to research a new entrepreneurial business concept

About So you fashion yourself an entrepreneur and would like start a new business.  Before you go to the bank to get your loan, you’ll want to thoroughly research the industry, your potential competitors, your potential customers, as well as your local market.  When doing your research, you’ll want to make sure you have answers … Continued

Guide to researching the Amusement Park Industry

Amusement park tilt-a-whirl ride

About My friends in the  Business Cluster are working on a research project that addresses the amusement park industry.  The resources found on this page should provide them with an excellent start to finding good information for the industry. Note that business resources can be a bit challenging to cite in APA format, so take … Continued

Guide to researching the wine industry

About The purpose of this guide is to point business researchers to some key resources when researching the wine industry. While not entirely comprehensive, this guide does list several of the key and highly recommended resources when analyzing the industry and researching the companies in the industry.  I’ve listed the databases and resources below, with … Continued

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Please note that the majority of resources linked on this site are subscription databases. If you are not a member of the Ohio University Academic Community, you should check with your local library for access or search WorldCat for the database name and find a library near you.

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